Online Dating is so much popular in United States & United Kingdom.Now online dating getting popularity in India also.There are investors, and there are consumers.” Much of this success can be attributed to changing social norms in urban India, a huge population under the age of 30, and the willingness of Indian entrepreneurs to tailor their products according to the needs of young men and women in the country.“Much like how Flipkart singularly focused on customer service, newer dating apps are working towards the right product market fit, verified profiles, ensuring that no married men got on the app, assuring women of safety and security,” Sachin Bhatia, co-founder of Truly Madly, another popular dating app, told Quartz.

‘Online dating’ was something quite unheard of even a few years back. With everything going ‘online’ and ‘mobile’ nowadays, how could something like dating be left behind?

Needless to say, westernisation has played a crucial role in the acceptance as well the popularisation of digital dating in India. Skyrocketing connectivity The growing popularity of dating websites can be attributed to the increased technological advancement, mobile penetration, and digital communication in the recent years.

The exponential rise in the use of smartphones and increased exposure to the Internet has resulted in the youth connecting over networking sites and dating platforms.

Tinder is often considered a win for non-serious relationships, where a user can swipe right when she or he is interested in a profile, or swipe left to indicate rejection.

But Indian dating platforms typically promise to connect urban singles who are not just looking for casual relationships, but also sometimes a potential spouse.